E&R: Catalyzing Strategic Innovation and Creative Transformation
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FlowState Innovation

FLOWSTATE INNOVATION

​Unlock Creativity with Lower Brainwave Frequencies! 
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"FlowState helped me break long-held patterns and discover a new solution I couldn’t see before."
WHAT IS FLOWSTATE?
​Unlock Your Brain’s Natural Potential
FlowState is a unique mental state where creativity flows effortlessly. It’s about letting go—no overthinking, controlling, or judging—and allowing ideas to emerge naturally. In FlowState, your brain uses far less energy than during regular work or even meditation.

Neuroscientists classify the brain into five brainwave states, each linked to different levels of activity and focus. FlowState is tied to Theta waves, where the brain is highly creative yet energy-efficient. In fact, it uses only a little more energy than when you sleep, and far less than during typical work or learning activities.

I’ve developed a method called FlowState Innovation, where Theta waves take the lead, allowing for effortless idea generation, while other brainwaves remain active in the background. It’s like tapping into your brain’s natural rhythm to unlock creativity without burning out.
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1. Discovery

We explore what blocks creativity and set the foundation for flow.

2. FlowSession

Deep dive coaching using FlowState techniques to unlock insight.

3. Follow-up

Optional debriefing or team application for sustained value.

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✦ Creativity · ✦ Systems Thinking · ✦ Strategic Alignment · ✦ Engineering Flow · ✦ Agile Execution
Theta – Creativity, Intuition, Flow

⚡ Gamma (Insight)
High-level cognition, moments of breakthrough, synthesis across brain regions

□ Beta (Thinking)
Logical analysis, structured problem-solving, alert focus

□ Alpha (Flow)
Relaxed alertness, peak creativity, open focus

□ Theta (Subconscious)
Deeper intuition, emotional insight, subconscious integration

□ Delta (Deep Rest)
Regeneration, deep unconscious processing, cellular repair

Optimizing Brainwaves for Specific Tasks
Just like athletes optimize performance by working in specific heart rate zones, your brain has different states—called brainwave states—that can be tapped into for specific tasks. These states range from deep relaxation to high-performance thinking. Understanding and working within these brainwave zones can unlock new levels of creativity, focus, and problem-solving.
1. Delta Waves (0.5-4 Hz): ​Essential for deep rest and recovery.

2. Theta Waves (4-8 Hz): The key to creativity, Theta waves encourage deep insight and spontaneous ideas, a "flow" state where ideas emerge effortlessly. This state is ideal for generating many ideas and new perspectives.

3. Alpha Waves (8-13 Hz): Promotes mental clarity and relaxation, perfect for reflection or resetting between demanding tasks.

4. Beta Waves (13-32 Hz): When you need to focus and make decisions, Beta waves enhance concentration and help tackle complex tasks.

5. Gamma Waves (32-100 Hz): For high-level cognitive processing, Gamma waves power rapid learning and tackling very complex challenges.
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​With FlowState Innovation Coaching, I help harness the ideal brainwave state for the right task. Whether you're brainstorming new ideas or making critical decisions, you can tap into your brain's natural power to unlock creativity, focus, and optimal performance.
Harnessing the Power of Brainwaves for Optimal Performance
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The Challenges that FlowState Innovation addresses
Creative blocks: How to enhance creativity.

Inconsistent innovation: How to focus and enhance innovation.

Slow R&D / Innovation outcomes: How to speed up innovation outcomes.
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Translating ideas into action: All the way from ideas to launch.
Note: The challenges addressed are tailored to the specific service and program you choose.

FlowState Coaching & Team Facilitation

□ One-on-One Coaching

Duration With Report Without Report
3 hours8,000 DKK5,500 DKK
2 hours5,500 DKK4,500 DKK
1 hour3,500 DKK2,500 DKK

✓ First session comes with a satisfaction guarantee

□ Retainer Service

10 sessions of up to 2 hours each

  • Without follow-up report: 40,000 DKK
  • With follow-up report: 55,000 DKK

□ Team Facilitation Programs

Program Time Frame Price
Basic Idea Generation 4–6 hour workshop 20K DKK
Enhanced Idea Generation 2 weeks 45K DKK
Premium Solution Design 5 weeks 110K DKK
Basic Launch Program 13 weeks 280K DKK
Premium Launch Program 4 weeks + ongoing 280K + TBD DKK/month

* Travel & accommodation costs are not included and billed separately. For projects outside of Copenhagen, a discounted travel rate may apply. Detailed pricing will be provided upon request.

UNLOCK CREATIVITY AND NEW PERSPECTIVES
BOOK coaching
1
Connect
2
Observe
3
Unblock
4
Co-create
5
Reflect
6
Shift
7
Anchor
THE FLOWSTATE INNOVATION
​COACHING PROCESS

Step Into a Creative Rhythm

Key Elements of the FlowState Coaching Process:
1. Brain Activity Measurement
The coaching session starts with a MUSE 2 headband to measure your brain activity. A short meditative calibration helps set the tone and mentally prepare you for the process.

2. Setting the Focus
We target to move into dominating Beta and Alpha brainwave states, which are ideal for deep analysis and reflection. This helps identify key challenges or themes that need reflection.

3. Identifying Challenges
Through coaching, we uncover the barriers that may be blocking you from resolving the challenge at hand—without introducing music yet, keeping you in Beta and Alpha mode for focus or calm reflection.

4. Brainstorming Structured Solutions
Together, we explore structured solutions to the challenge, still working in Beta mode, where focus and problem-solving are strongest.

5. Entering FlowState
Now, the creative magic happens. We use beats that fit the situation and coach you into letting go to help shift your brain into Theta waves.

6. Theta Waves
Theta waves (4-8 Hz) allow ideas to emerge effortlessly, as your brain uses much less energy in this state.

7. Refinement and Feedback
Through multiple rounds, we refine the ideas generated, and I provide feedback to synthesize the session’s outcomes. You leave with clearer insights and actionable steps.

Discover my FlowState Innovation Coaching service in this insightful podcast episode. Learn how neuroscience, brainwave measurement, and creative practices can help unlock creativity and enhance performance.
Do you want to boost your creativity? Contact me for a session that's guaranteed to provide new insights - or you don't pay. ​
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FlowState Innovation Coaching Options
​Personalized Coaching: Unlock creativity to address a targeted challenge with one-on-one sessions designed to help you break free from mental blocks, reduce stress, and generate more ideas and new perspectives with less energy. 
​
  • One-Off Sessions: Focused coaching to address specific challenges, offering guaranteed new perspectives in just one session.
  • with guaranteed new perspectives after just one session.
  • Retainer Service: Ongoing monthly support through dedicated FlowState Innovaiton Coaching.​
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Note: Session lengths range from 1 to 3 hours, based on individual needs and the session depth.
One-off Coaching Sessions:

3 hours (with report): 8,000 DKK
3 hours (no report): 5,500 DKK
2 hours (with report): 5,500 DKK
2 hours (no report): 4,500 DKK
1 hour (with report): 3,500 DKK
1 hour (no report): 2,500 DKK
Retainer Service​:
​

10 sessions of up to 2 hours each (no follow-up report): 40,000 DKK
10 sessions of up to 2 hours each (with follow-up report): 55,000 DKK
UNLOCK CREATIVITY AND NEW PERSPECTIVES
book COACHING
THE FLOWSTATE 
​INNOVATION

​TEAM PROCESS

Tailored Sessions for Teams
FlowState Innovation: A 7-Step Process for​ Team Facilitation
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1. Foundation Building: Establishing self-awareness and strategic insights.
2. Embracing Diversity: Integrating diverse thinking styles and brainwave states.
3. Identifying Challenges: Defining and articulating innovation challenges.
4. Creating Environments: Fostering spaces for creative thinking.
5. Fostering Flow: Facilitating flow states and measuring brain activity.
6. Crafting Solutions: Developing and iterating on innovative concepts.
​7. Launching Solutions: Preparing or turning ideas into actionable plans for continuous improvement.​ 
FlowState Innovation Team Facilitation Options
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N.B: The scope of steps covered depends on the chosen program. All programs can be tailored to specific client needs. Travel and accommodation expenses are additional and billed at actual cost. For services outside of Copenhagen, a reduced travel rate may apply. A detailed estimate will be provided in advance.
High-Level Framework for Embracing Diversity 
​

The FlowState Innovation Team Facilitation process provides a structured framework for each step. For instance, here’s the high-level framework for the "Embracing Diversity" phase:
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Expertise and Selected Milestones
  • Creator of FlowState Innovation Coaching and Team Facilitation (2024)
  • 10+ years of global leadership and strategy facilitation experience
  • Led global strategy and group planning at Multi-Wing (2009-2022), driving growth and innovation across three corporate cycles, developing three Corporate Strategies, and facilitating planning across Corporate, Development Centers, and RBUs, with over 100 initiatives annually across core business, new ventures, and foundational portfolios (capturing both global and local initiatives).
  • Trained in Blue Ocean Strategy (by a certified expert) and certified in Agile methodologies
  • Led pivotal transformation projects at Multi-Wing and Euromaster (Michelin)
  • Visiting PhD at IESE Business School, Barcelona Global experience, including a role at a corporate HQ in Singapore and extensive international work
  • Written and released over 200 songs, reflecting a deep connection to creative flow Passionate elite runner, freestyle rapper, tango dancer, and meditation practitioner Experienced in practical and theoretical coaching, including clinical skills training Ph.D. in Strategy
  • Danish with multicultural roots in Finland and Egypt, bringing a unique global perspective

UNLOCK CREATIVITY AND NEW PERSPECTIVES
CONTACT

ALIGN PEOPLE, SYSTEMS, and PEOPLE
Unlock Creativity and Flow.​

Hesham Morten Gabr

+45 28914809
[email protected]
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Explore and Reconnect
Vardegade 9 st tv
2100 Copenhagen Ø
​Denmark

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ORGANIZATIONAL ALIGMENT | PERSONAL GROWTH | GENIUSTOOLS

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Organizational Resonance | FlowState Innovation | Agile Strategy & Transformation | M&A Support | Sustainability Strategy
  • HOME
  • Work With Me
    • Organizational Alignment
    • FLOWSTATE INNOVATION
    • AGILE STRATEGY & TRANSFORMATION
    • M&A SUPPORT
    • SUSTAINABILITY STRATEGY
    • GeniusTools >
      • Organizational Alignment
      • Personal Growth
      • Running & Well-being
  • TESTIMONIALS
  • Contact