COTES: USP Advantage
Your Essential Sales Enablement Guide
The Winning Pitch Starts Here
This guide is a core component of your sales supports on the team. It translates our deep research (Strategic USP Assessment_COTES Dehumidification Solutions for Military and Residential Applications) into a simple, powerful pitch.
Use this to clearly communicate Cotes' superior value, enabling you to convince, "seduce," and secure high-value exchanges. This is your playbook for effective sales and a key tool for all marketing and sales enablers.
1. Military Precision: Cotes C65E-15 – The Strategic Choice
The Mission: Protecting critical assets in demanding military environments like Camp Akkasæter (ammunition, electronics, equipment) requires unwavering reliability and optimal performance.
COTES C65E-15: Engineered for Superiority & Efficiency.
CORE USP: Unmatched Energy Efficiency with Standard Heat Recovery.
- The Cotes C65E-15 (15 kg/h, 17.1 kW) boasts a calculated SMER of ~1.096 kg/kWh (factoring in its standard 20% heat recovery benefit).
- This is significantly more efficient than the Dantherm SD3500's ~0.656 kg/kWh (17.7 kg/h, 27 kW).
- Why it Matters for Sales: Lower energy use = reduced fuel logistics, lower operational costs, smaller thermal signature – critical advantages for military operations.
Key Differentiator: COTES provides fit-for-purpose excellence.
- While Dantherm SD3500 offers a wider raw temperature range (-30°C to +60°C).
- C65E-15 (0°C to 40°C) for most camp needs.
- Specialized C65C "Coldstore" variants for extreme cold (-25°C), ensuring tailored, energy-optimized performance where it's truly needed (e.g., ammunition storage).
Added Value: "Low noise level" claim and robust, serviceable stainless-steel design.
Energy Efficiency (SMER kg/kWh)
Higher bar = Better energy efficiency. HR = Standard Heat Recovery.
The Pitch (Cotes C65E-15 – Military):
"For mission-critical asset protection, the Cotes C65E-15 delivers uncompromising dehumidification with superior energy efficiency. Its standard heat recovery and intelligent design mean significantly lower operational costs and reduced logistical demands – a strategic advantage. While others offer broad temperature ranges, Cotes provides tailored, optimized performance, including specialized 'Coldstore' units for extreme conditions, ensuring your assets are protected reliably and cost-effectively."
Use-Case Story Snippet (Military): "Imagine Camp Akkasæter's ammunition stores and sensitive electronics, perfectly preserved, always mission-ready, with a system that actively reduces your operational fuel burden. That’s the strategic value the Cotes C65E-15 delivers."
2. Residential Excellence: Cotes C35E-3.8 – The Healthy Home Specialist
The Need: Apartment buildings require effective moisture control to prevent mold, protect building integrity, and ensure resident health and comfort, especially in basements, storage, or poorly ventilated zones.
COTES C35E-3.8: Powerful, Targeted Dehumidification.
CORE USP: Superior Dehumidification Capacity & Low-Temperature Performance.
- The Cotes C35E-3.8 (desiccant) removes 3.8 kg/h – significantly more than the Krüger Genius 2.1 HR 1000 DX's 2.42 kg/h (condensation heat pump).
- Excels in cooler zones where condensation units struggle.
Key Differentiator: COTES C35E-3.8 is a specialist dehumidifier.
- The Krüger Genius is an integrated IAQ system (ventilation + dehum + HR).
- Why it Matters for Sales: For buildings with existing ventilation or severe, localized moisture issues (especially in cooler areas like basements), the C35E-3.8 provides a more potent and targeted solution.
Added Value: More compact and significantly lighter (110kg vs. Krüger's 430kg) for greater installation flexibility. Optional heat recovery available. Modern touch panel and app control options.
Dehumidification Capacity (kg/h)
Higher bar = Greater moisture removal capacity.
Low Temperature Performance:
COTES C35E-3.8: Effective down to -10°C
Krüger (Condensation): Efficiency drops in cooler zones.
The Pitch (Cotes C35E-3.8 – Residential):
"When apartment buildings face tough moisture challenges in basements, storage, or utility areas, the Cotes C35E-3.8 delivers superior, dedicated dehumidification power. It removes significantly more moisture than integrated comfort systems and excels even in cooler temperatures where others falter. For a truly dry, healthy, and protected building fabric in problem zones, the C35E-3.8 is the specialist solution."
Use-Case Story Snippet (Residential): "Transform those damp, musty apartment basements into usable, healthy spaces. With the Cotes C35E-3.8, you're not just managing moisture; you're eliminating the problem, protecting asset value and resident well-being."
Empowering Your Sales Success
This guide is a key sales enabler, crafted by your marketing and sales enablers and sales supports on the team. Use these distilled USPs, fact-based comparisons, and the best visualisation concepts to build a compelling pitch.
Our comprehensive research (Strategic USP Assessment_COTES Dehumidification Solutions for Military and Residential Applications) provides the detailed backing for every claim, allowing you to sell with confidence, honesty, and maximum impact.
Go create that high-value exchange!
