Unlock potential with a lifelong learner who is disciplined, compassionate, and creative

​​​​With over a decade of experience in strategy and planning, I played a key role in the successful sale of a global industrial company to a top private equity firm in 2021. My leadership in the company's lobby and advocacy efforts, as well as my involvement in starting up a new business area, demonstrated my ability to drive growth and innovation. In addition to my professional successes, I am dedicated to balancing technical and personal development through coaching, therapy, meditation, and even tango. As a top athlete in my age group and a Ph.D. holder with diverse interests in song-writing, and freestyling, I bring a unique perspective and drive to any endeavor. My diverse background, being Danish with a Egyptian father, Finnish mother, and international experiences studying in Barcelona, working in Singapore, and traveling the world, has equipped me with a unique perspective and valuable cultural insights.

Short CV

Industry
  • CEO and owner of E&R, a global strategy advisory and creative company, since August 2022
  • Corporate Sustainability Director at Multi-Wing Group, February 2022 - July 2022
  • Chief Strategy Officer at Multi-Wing Group, February 2011 - February 2022
  • Business Development Manager at Multi-Wing Group, February 2010 - February 2011
  • Management Consultant at Flensby & Partners Strategy, June 2008 - February 2010
  • Business Policy Developer at FORA, October 2005 - February 2008
Professional and Advocacy Networks
  • Board Forum since 2021
  • National Fan Expert and Delegate for ISO & CEN from 2014-2022
  • Member of the European Ventilation Industry Association (EIVA) from 2016-2022
  • Member of the Air Movement and Control Association (AMCA) from 2014-2022
  • Member of Danish Standards S311 from 2014-2022
  • Member of Danish Ventilation / Veltek from 2014-2022
  • Member of the Presidents Institute, Directors Club from 2016-2017
  • Member of Executive Global Network in Singapore from 2014-2015
  • Member of Round Table 11 Frederiksberg from 2008-2011
  • Member of Junior Chamber International from 2006-2007
Teaching
  • External lecturer in "Innovation" at Aarhus University in 2011
  • External lecturer in "Innovation" and "Marketing & Strategy" at Aarhus University in 2008
Education
  • Ph.D. in Business Administration from University of Aarhus (2001-2004)
  • Visiting Ph.D. at IESE Business School, Barcelona in 2004
  • MSc in Management from Aarhus University (1999-2001)​
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