Innovating Industry Frontiers: Multi-Wing's Journey from Components to Systems
Building Synergy: The Corporate Startup Revolutionizing Fan System Solutions
Background:
Confronted with a critical decision point from 2013 to 2016, Multi-Wing grappled with an unsuccessful bid to acquire a system supplier, which was intended to facilitate its transformation from a component supplier to a full-system provider. Undeterred, the CEO spearheaded the creation of an in-house core start-up team in April 2016, setting the stage for homegrown innovation and progress.
Challenge:
Tasked with an audacious and clear-cut mission, the team was to conceive and establish an in-house fan system product line capable of competing with industry frontrunners. This objective required a harmonious blend of Multi-Wing's internal resources and the infusion of external expertise, all whilst preserving the nimble spirit of a startup.
Solution:
In my multifunctional capacity within this team, I took on a leadership role in project management, pivotal in steering our diverse, multinational team towards our shared vision. I utilized my expertise in regulatory landscapes to ensure our designs would not only meet current standards but also anticipate and exceed upcoming ones across all markets. In-depth market analyses were instrumental in pinpointing strategic opportunities to refine our products, meeting and shaping market needs. Of particular note is my role in nurturing the relationship with Fabrika motor and drives over two years, culminating in its acquisition by Multi-Wing in 2022.
Implementation and Growth:
The years 2016 to 2019 were marked by relentless commitment and monthly meetings that spanned borders and time zones, culminating in a unified strategy and robust product development. At international exhibitions and customer engagements, we proudly showcased our cutting-edge solutions, affirming Multi-Wing’s strategic shift.
Recognition and Impact:
The team's persistent efforts were rewarded with industry acclaim, as evidenced by the recognition from McKinsey & Company in 2021 and BCG in 2022, heralding our fan system product line as vital to Multi-Wing's prospective growth.
Conclusion:
The core start-up team’s efforts successfully repositioned Multi-Wing from a component manufacturer to a system solutions force, showcasing our innovative capabilities and strategic insight, and setting the initial groundwork for an imminent global platform building and rollout.
Epilog:
The year 2021 was marked by a significant evolution in Multi-Wing's trajectory, with Altor Equity Partners acquiring a majority interest in the company. This strategic alliance was aimed at bolstering and accelerating Multi-Wing’s expansion initiatives, thereby ensuring its status as a formidable player in the global axial fan market.
Confronted with a critical decision point from 2013 to 2016, Multi-Wing grappled with an unsuccessful bid to acquire a system supplier, which was intended to facilitate its transformation from a component supplier to a full-system provider. Undeterred, the CEO spearheaded the creation of an in-house core start-up team in April 2016, setting the stage for homegrown innovation and progress.
Challenge:
Tasked with an audacious and clear-cut mission, the team was to conceive and establish an in-house fan system product line capable of competing with industry frontrunners. This objective required a harmonious blend of Multi-Wing's internal resources and the infusion of external expertise, all whilst preserving the nimble spirit of a startup.
Solution:
In my multifunctional capacity within this team, I took on a leadership role in project management, pivotal in steering our diverse, multinational team towards our shared vision. I utilized my expertise in regulatory landscapes to ensure our designs would not only meet current standards but also anticipate and exceed upcoming ones across all markets. In-depth market analyses were instrumental in pinpointing strategic opportunities to refine our products, meeting and shaping market needs. Of particular note is my role in nurturing the relationship with Fabrika motor and drives over two years, culminating in its acquisition by Multi-Wing in 2022.
Implementation and Growth:
The years 2016 to 2019 were marked by relentless commitment and monthly meetings that spanned borders and time zones, culminating in a unified strategy and robust product development. At international exhibitions and customer engagements, we proudly showcased our cutting-edge solutions, affirming Multi-Wing’s strategic shift.
Recognition and Impact:
The team's persistent efforts were rewarded with industry acclaim, as evidenced by the recognition from McKinsey & Company in 2021 and BCG in 2022, heralding our fan system product line as vital to Multi-Wing's prospective growth.
Conclusion:
The core start-up team’s efforts successfully repositioned Multi-Wing from a component manufacturer to a system solutions force, showcasing our innovative capabilities and strategic insight, and setting the initial groundwork for an imminent global platform building and rollout.
Epilog:
The year 2021 was marked by a significant evolution in Multi-Wing's trajectory, with Altor Equity Partners acquiring a majority interest in the company. This strategic alliance was aimed at bolstering and accelerating Multi-Wing’s expansion initiatives, thereby ensuring its status as a formidable player in the global axial fan market.
Eflow Smart Pack Videos developed in 2017/2018.
|
|
|
Sham's strategic foresight, paired with his consistent and thorough engagement, has been the cornerstone of our partnership’s maturation.
Jens Amdisen, Co-Founder, Fabrika Motors, Now Director, Motors & Drives, Multi-Wing
